Email Marketing: Why Use an Email Service Provider (ESP)?

Email marketing has become one of the most powerful tools SMBs can use to reach potential and existing customers to keep their brand front-of-mind. Using an Email Service Provider(ESP) is the best way to plan, design, and implement your email marketing strategy for a number of reasons.

First, what is an Email Service Provider? ESP’s are companies that specialize in the creation and delivery of emails, especially for the purposes of marketing. Within the SMB sector (small and medium businesses), 3 of the bigger names are Constant Contact, Swift-page and Mail-chimp. ESP’s are legitimate 3rd party senders that are able to send huge volumes of emails without problems, and (at least theoretically) provide you with high rates of deliver-ability. In addition to that they provide 3 main benefits:…